Hi, I'm Zhaolei Yin, Product Designer
working on things people hold
and things people tap.
BASED IN SAN FRANCISCO,
AVAILABLE TO WORK
Over the past eight years in the Bay Area, I've worked across branding, industrial design, and digital products, bringing different perspectives into a single design process.
From a Coors Light collaboration to an AI‑powered AR/VR storytelling project with CBS News.
My Work
Waking up early is easy for a week. Rise Streak is built for the second one, when the novelty is gone and it helps to have a group that notices you showed up.
Mobile Productivity
2026, UI/UX
Step Inside Tomorrow turns a broadcast into a place. Walk into the scene, change one variable, and watch the story end differently.
CBS News Project
2025, AR/VR Interaction
Awarded Most Innovative AR/VR Concept
Every glance at a phone mount is a second the road goes unwatched. SVP moves the directions onto the windshield, where the driver is already looking.
Smart Vision Path
2024, AR Navigation
The hardest part of a new language is the first sentence you say out loud. This is a small game for two people, built to get that sentence over with.
Duolingo × Young Ones
2023, Integrated Campaign · UX/UI
A dorm desk has no room for a mirror and no good light. Glowyin clips to the edge and fixes both.
Glowyin
2022, Industrial Design
A 20-year-old fried chicken shop in Wuhan whose signage had gone quiet. The rebrand gives it back the personality regulars still talk about.
Chicken 5 Road
2021, Brand Identity
